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Structured GTM & CX Services for NA & EMEA Expansion

Fractional expertise and hands-on execution to fix underperforming channels, capture new territory, and improve customer retention. 

 

On Demand Expertise for B2B Growth

Combining 20+ years of global business development, marketing, channel, and CX expertise, I help B2B SMB/SME software and SaaS companies navigate global markets by focusing on what matters most: Trust, Strategy, and Localization.

I help you bridge market gaps by delivering the infrastructure, partner ecosystem, and localized execution you need to turn a new market into a revenue-generating engine. 

I don’t just design the strategy; I build the partner networks and localized infrastructure your business needs, mitigate execution risk, and ensure a smooth transition from market entry to long-term customer advocacy, delivering strategic predictability as you expand in North America and EMEA.  

On Demand B2B Lifecycle Services

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Strategic Business Development

Growth via Relationships 

I don’t just find leads; I build the foundation for long-term revenue. By identifying markets where your brand can truly resonate, I secure the 'anchor' clients and strategic alliances that provide instant credibility. It’s about building a localized sales process that respects regional buying behaviors and earns trust from day one.

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Executive Market Representation

Authentic Local Presence 

I provide the senior-level, physical presence required to turn a distant territory into a thriving home market. I act as your brand’s authentic voice at NA and EMEA industry events, eliminating the logistical friction and cost of international travel. I build the deep-market trust necessary for long-term growth.

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Channel Performance Management

 An Engaged Ecosystem 

I specialize in identifying and vetting partners who align with your culture, and in designing incentive structures that keep them motivated and loyal. I focus on partner leadership and conflict resolution to help your channel stay cohesive and high-performing as an extension of your team.

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Sales & Customer Retention

AI-Driven CX Advocates

I bridge the gap between marketing and sales to reduce customer churn and create more brand advocates and fewer transactional relationships. I provide AI-driven analysis to identify at-risk accounts before they churn to maximize customer retention, lifetime value, and minimize cost of sales.

A Partner You Can Trust

Kevin Beatty Fractional Growth Leader at On Demand B2B

Kevin Beatty, Principal & 
Fractional Operator

Strategy is a commodity. Execution is a competitive advantage!

When you look at my track record and the testimonials from the leaders with whom I've worked, you’ll see one recurring theme: Trust.

I don't just "consult" for your business; I integrate into it. I earn that trust by becoming an on-demand extension of your leadership team. Whether I’m deploying AI-driven analysis to save at-risk accounts or architecting a GTM strategy that actually converts, I treat your overhead, your team, and your reputation as if they were my own.

On Demand B2B was built for the executive who knows that growth doesn't happen in a vacuum. It happens in the trenches where strategy meets execution.

My Focus Areas:

  • Market Expansion & GTM Growth: I take the guesswork out of North America and EMEA. I build the roadmap and lead the initial push so you don't waste six months on the wrong strategy.
  • Marketing-Sales Alignment: I fix the hand-off between lead gen and the sales team. I ensure your international sales cycles don’t drag due to internal friction.
  • Improving Channel Performance: I turn stagnant partner networks into active sales forces. I vet the right players, fix the incentives, and get your distributors actually producing.
  • Revenue Protection (Churn & CLV): I plug the leaks. I identify why local customers leave and find the upsell opportunities to make every win worth more to you over time.
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Specialized GTM leadership isn't just about spotting opportunities—it's about foreseeing the expensive cultural and operational risks that generalists miss.

B2B Industry Partners

Let's Build Your Bridge

Expansion is a team sport. Whether you are ready to launch in 90 days or just starting to map out your strategy, I’m here to help you navigate the complexity. 

No generic pitches or automated sales cycles. Just a direct conversation about your vision, your current roadblocks, and how we can build a supportive ecosystem for your brand in a new territory.