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Unify Marketing, Sales, and CX with Zero Headcount Liability.

Fractional CMO & CRO leadership with hands-on execution to fix underperforming channels, capture new territory, and improve customer retention. 

Fix the Disconnects Stalling B2B Growth

If you're an SMB/SME scaling across North America or international markets, you're likely facing three core operational bottlenecks:

  • Marketing & Sales Misalignment: Eliminate internal disconnects dragging down revenue growth and customer retention.

  • Stagnant Channel & Partner Performance: Revitalize distributor networks with fixed incentives that get partners producing.

  • Customer Churn & Revenue Exposure: Identify why customers leave and build strategies that maximize Lifetime Value (CLV).

With 20+ years of hands-on B2B leadership across 20+ countries, we deliver practical fixes and help your company grow in new markets, keep your customers, and turn them into brand advocates. 

On Demand B2B Lifecycle Services

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Creative GTM Design & Execution

Growth via Relationships 

  • Build Foundations: Establish long-term B2B revenue streams rather than short-term lead generation. 
  • Market Analysis: Identify and enter ideal target markets for maximum product-market fit.
  • Expand Authority: Convert distant international regions into active home markets with senior-level representation to match local buyer purchasing habits.
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Executive Market Representation

Local Presence 

  • Territory Expansion: Convert distant international regions into active home markets with senior-level representation.
  • Event Voice: Serve as your brand's authentic on-site representative at major conferences and trade shows.
  • Operational Savings: Reduce international travel overhead without sacrificing active, in-market executive presence.

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Channel Performance

 An Engaged Ecosystem 

  • Scale Teams: Source and qualify strategic partners aligned with your cultural and brand standards.
  • Incentive Design: Structure performance-driven programs that grow partner engagement.
  • Channel Alignment: Manage channel overlap and resolve partner conflicts to maintain a cohesive, high-performing sales network. 

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Sales & Customer Retention

AI-Driven CX Advocates

  • Remove Silos: Align marketing and sales to sustain deep customer loyalty versus isolated transactions.
  • AI Churn Detection: Use predictive AI models to flag customers before revenue loss occurs.
  • Improve CLV: Transform Customer Lifetime Value and build loyal advocates to expand revenue.

A Partner You Can Trust

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Kevin Beatty, Principal 

Let's turn one-time buyers into loyal customers.

When you look at my track record and the testimonials from the leaders with whom I've worked, you’ll see one recurring theme: Trust.

I don't just "consult" for your business; I integrate into it. I earn that trust by becoming an on-demand extension of your leadership team. Whether I’m deploying AI-driven analysis to save at-risk accounts or architecting a GTM strategy that actually converts, I treat your overhead, your team, and your reputation as if they were my own.

On Demand B2B was built for the executive who knows that growth doesn't happen in a vacuum. It happens in the trenches where strategy meets execution.

My Focus Areas:

  • Market Expansion & GTM Growth: I take the guesswork out of North America and EMEA. I build the roadmap and lead the initial push so you don't waste six months on the wrong strategy.
  • Marketing-Sales Alignment: I fix the hand-off between lead gen and the sales team. I ensure your international sales cycles don’t drag due to internal friction.
  • Improving Channel Performance: I turn stagnant partner networks into active sales forces. I vet the right players, fix the incentives, and get your distributors actually producing.
  • Revenue Protection (Churn & CLV): I plug the leaks. I identify why local customers leave and find the upsell opportunities to make every win worth more to you over time.

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